ROC Pellami was formed in 2000 by Elmo Gallucci and Alberto Trocchianesi, two friends of similar age who grew up in the same town. With years of experience behind them, and with a vast heritage of skills and know-how, the pair initially set up an agency representing various tanneries in Monte Urano, which is home to one of the world’s largest concentrations of children’s shoe manufacturers.
Alberto’s background was in model making and styling for footwear production. Elmo instead, whose family had a long background in the leather trade, has been working with leather since 1985, first as a representative and then as a partner in a business specialising in shoe linings. This fusion of personal stories gave rise to the ROC project, which has evolved constantly for over 20 years to become the ROC Conciaria brand that it is today.